Monday, January 14, 2008

Land Rover's hybrid concept: LRX

Yesterday, luxury automaker Land Rover debuted its latest concept, the LRX hybrid. The three-door, cross-coupe is the company's first example of a more compact size, lighter weight and sustainability-focused technologies, clearly addressing the needs of a changing world. Ont op of that, it offers the potential of 120 g/km CO2 emissions.

LRX is powered by a 2.0-liter, turbodiesel engine, capable of running on bio-diesel. In combination with other LR technologies, this powertrain could reduce fuel consumption by as much as 30 percent compared with other SUVs of comparable size, as well as reduce emissions.

The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," says Phil Popham, Land Rover's managing director. "LRX is in every respect a Land Rover, but it's a very different Land Rover. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction - but this feels like a hugely exciting direction to take."

The vehicle goes eco inside too, with vegetable-tanned leather (chromium-free, better for recycling), extensive use of aluminum, and carpeting made of felt from sustainable sources. And the vanilla-colored 'fine suede' on door inserts and headliner is a 100 percent recycled material made from used plastic bottles.

Click here to read the company's press release on LRX.

0 comments: