Tuesday, April 6, 2010

Drink Up for a Good Cause


Who would've thunk? Earth Day takes on a new spirit--literarlly--as Morgans Hotel Group (parent of LA's Mondrian and San Francisco's Clift) unveils an eco chic cocktail to kick off the festivities. Named the "Treetini," the over-ice concoction mixes the only certified carbon-neutral liquor and world's first acai spirit, VeeV, with agave nectar, fresh lime and mint. Ringing in at $12 a pop, it makes for a pricey, but philanthropic, pour. Developed in partnership with Live It Green, the purchase of each 'tini in April will allow for one tree to be planted by the organization.

You can see further details on the Treetini here, a site promoting the one cocktail = one tree philosophy. Hey, there could be worse initiatives than those that involve drinking for a cause...

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